StoryChief glossary

What does this word mean exactly?

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated this week

To make sure your experience with StoryChief is even better and that we're speaking the same language, we've listed our glossary below. These specific words are being used on the platform.

Ambassadors: people who will receive an email with both a link to the story and social links to share it
Campaign: group multiple stories together to track combined performance
Channel: a platform where you can publish or share a link to your story

CMS: an application that is used to manage content, allowing multiple contributors to create, edit and publish.
Collaborate: work together on stories in your account
Comments: leave messages for other users in stories
Content Calendar: view an overview of all of the stories in your account and track your progress
Embed: add content, such as images, directly into your stories.
Integrations: applications or services that you can connect to or use with your account
Multichannel: the ability to publish your story to many destinations
Press: people who will receive an email with both a link to the story and an option to download it
Reads: readers who have seen the entire story (i.e. on WordPress)
Referral marketing: automatically share your stories with others via email
Referral seats: how many ambassadors or press you can automatically share each story with via email
Schedule: publish a story on a specific date and time
SEO: Search Engine Optimization, make it easier for search engines to find your stories
Story: an article full of rich, dynamic content
UTM: track how readers reach your published stories via Google Analytics or a similar application
Views: readers who have only seen the summary of your story (i.e. on Facebook)

Webhook:

Web Analytics / Google Search Console

  • Featured Snippet: short snippets of text that appear at the top of Google's search results to quickly answer a searcher's query.

  • Page position: a page can rank for multiple keywords and the page position shows the average position of all related keywords.

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