Stats from your stories are visible in reports. Let's learn how to find them and what insights they can bring you.
Watch our Academy video 📹 on Managing your Content Archive, for a step-by-step guide:
In this article:
Start analyzing your story reports
1. Viewing reports
Step 1. Navigate to the Stories overview page and click on "Report" next to a published story.
Step 2. At the top, you will see the combined view, reads, leads (if acquired), and the average read time from every channel that it was published to.
Just underneath, there is a graph that shows the progression of each of those stats over time. You can turn each on and off by clicking on them.
Step 3. If you keep scrolling down, you will see individual stats for each channel. As explained in our article about metrics, you can differentiate between a read or views (impressions).
Click on "show details" to see a graph for that channel.
Step 4. Further down, there is the Organic performance. This part of the report shows in detail how the ranking keywords of this article are doing.
For even more details, click on a keyword and see how this particular keyword is doing. Get the impressions, clicks, the position and the click-through-rate (CTR).
⚠ The URL on Google Search Console needs to match the publish URL on StoryChief, so making changes to the URL can void this part of the report.
2. Printing Reports
Click on "Print" at top right of the report. If you want to exclude a specific channel, go first to the Channels Breakdown section and click on "exclude from print" next to that channel. Afterwards you can click on "Print".
3. Sharing Reports
Click on "Create link" to enable a public link:
Afterwards, enable link sharing to let people view the report without needing to have a StoryChief account. Just send the link to give access:
🔔 Note: The metrics on the story report only get synced once a day, so we recommend waiting a few hours after publishing the story to check these metrics.
📚 Next steps