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How to publish an Instagram Reel and Facebook Reel
How to publish an Instagram Reel and Facebook Reel

This is a step-by-step guide to help you publish a Reel on Instagram or Facebook. The process is very similar for both channels.

Victor De Blander avatar
Written by Victor De Blander
Updated this week

This article walks you through the steps to create and publish your Instagram Reel or Facebook Reel.


Publish your Reel

Step 1. Create a new social media post

Step 2. Activate your Instagram channel and click on the video icon to use a video.

πŸ”” Note: Videos must be smaller than 250 MB and use the MP4 format.

Step 3. Select one of the options to add a video. This can be by uploading from your computer, from the media library or from one of the DAMs to integrate.

Step 4. Tailor your Instagram or Facebook destination and select 'Reel' to publish a Reel on Instagram. The 'Share to feed' is automatically enabled. After tailoring, verify the summary.

Click 'Publish' or 'Schedule' to send the Reel out. Uploading a video can take some time, it may be a few minutes until the post is published to your channels.

πŸŽ‰ Congratulations, your Reel is on its way!

Check out the next steps below for more in-depth guides or follow-up actions.


πŸ“š Next steps

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