StoryChief glossary

What does this word mean exactly?

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated over a week ago

To make sure your experience with StoryChief is even better and that we're speaking the same language, we've listed our glossary below. These specific words are being used on the platform.

Ambassadors: people who will receive an email with both a link to the article and social links to share it
Campaign: group multiple content pieces together to track combined performance
Channel: a platform where you can publish or share a link to your article

CMS: an application that is used to manage content, allowing multiple contributors to create, edit and publish.
Collaborate: work together on content in your account
Comments: leave messages for other users in content
Content Calendar: view an overview of all of the content in your account and track your progress
Embed: add content, such as images, directly into your articles.
Integrations: applications or services that you can connect to or use with your account
Multichannel: the ability to publish your content to many destinations
Press: people who will receive an email with both a link to the content and an option to download it
Reads: readers who have seen the entire article (i.e. on WordPress)
Referral marketing: automatically share your content with others via email
Referral seats: how many ambassadors or press to automatically share each content piece with via email
Schedule: publish content on a specific date and time
SEO: Search Engine Optimization, make it easier for search engines to find your articles
Article: an article full of rich, dynamic content
UTM: track how readers reach your published articles via Google Analytics or a similar application
Views: readers who have only seen the summary of your article (i.e. on Facebook)


Web Analytics / Google Search Console

  • Featured Snippet: short snippets of text that appear at the top of Google's search results to quickly answer a searcher's query.

  • Page position: a page can rank for multiple keywords and the page position shows the average position of all related keywords.

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