A campaign is a goal-focused content initiative. StoryChief's campaign feature enables you to combine all your articles, social posts and events around the same topic. This can help you organise your content into individual groups that align around the same objective.

Having a clear overview of the content you need to create or reuse in your campaign is crucial. Using your campaign's content calendar is a great way to start planning and creating content. The calendar can provide a clear overview of your planned events, articles and social posts. It can also provide a visualisation of your team's content and social media schedule

Making and maintaining campaigns are not purely technical matters, but are meant to align with your business goals. It is important to plan them accordingly and to review if they succeeded.