A campaign is a goal-focused content initiative. StoryChief's campaign feature enables you to combine all your articles, social posts, and events related to the same topic. This can help you organise your content into groups or clusters aligning with the same objective.

Watch our Academy video 📹 on how to set up your first campaign for a step-by-step guide:

Having a clear overview of the content you need to create or reuse in your campaign is crucial. Using your campaign's content calendar is a great way to start planning and creating content. The calendar can provide a clear overview of your planned events, articles and social posts. It can also provide a visualisation of your team's content and social media schedule

Step 1. Learn how to create campaigns

Step 2. Use the calendar to plan content directly in your campaign

Step 3. Link your existing content to one or more campaigns

Making and maintaining campaigns are not purely technical matters, but are meant to align with your business goals. It is important to plan them accordingly and to review if they succeeded.

Step 4. Planning an effective campaign

Step 5. Assess your campaigns