William AI Content Agent enables you to automatically fill out your content calendar with captivating campaigns, AI-generated social posts, and rich articles. Publish automatically to your blog, and social media. Collaborate, SEO-optimize, Translate, and Measure content performance from one place.

Watch our Academy video 📹 for a step-by-step guide:

Start leveraging William AI Content Agent

1. Company Intelligence

The Company Intelligence is William's beating heart and brains, which defines how content is created and determines the output a lot. When creating a new workspace, the creation flow helps with the setup.

In existing workspaces, this can be done by going to 'AI' -> 'Company Intelligence' -> 'Create your Strategy'. Or just select 'Generate strategy' in the AI hub.

a. Company description

b. Brand voices

Make your assistant more personal with a unique brand voice.

Adding a brand voice is easy and can be achieved in three distinctive ways:

(Fastest) URL: Simply provide a URL, and our assistant will analyze and offer you a brand voice based on the content it finds.
Text: Copy and paste any text that embodies your desired tone of voice.
Starting from scratch: If you're feeling adventurous, you can build your brand voice from the ground up!

Each option lets you further fine-tune your brand voice for precision. Once you've crafted the perfect tone, give your brand voice a name and decide if you'd like to set it as your workspace default.

Check out our help article on brand voices for more specifics.

c. Competitors

Adding competitors helps to create competitive content that ranks on search engines.

d. Content pillars

A content pillar is a page containing interconnected topics that attract the target audience. Pillars have a significant positive impact on how Google views pages and serves content to people.

Search engines perceive in-depth, well-written content as more useful for users and reward websites that go the extra mile with research, writing, and interlinking content.

e. Target audiences

Providing target audiences ensures William creates content for those individuals. This can be very broad audiences, such as "IT professionals" or hypers

f. Languages

"Speaking the same language" is a typical expression in both sales and marketing to make sure the message reaches the correct audience. Making sure the correct language is set up is also needed for the StoryChief workspace to work extra smoothly.

g. Custom instructions - Expert mode

The expert mode allows for very specific instructions that goes further than a brand voice or company description. It's a way to give lingual rules that fit your companies' communication.

Some examples from our own team:

Avoid using abbreviations
Use “smartphone” only when talking about phones specifically. When talking about phones and tablets, use “mobile device.”
Avoid using the word "employee" instead use "Team member"

💡 Tip: We advice using English instructions for the AI model for more consistent results, yet it's not a restriction.

2. Chat With William

"Chat with William" and imagine having an additional co-worker who's always available, aiding you on your content marketing journey. Whether it's brainstorming, formulating a content strategy, or generating blog or social posts, William is prepared and eager to assist.

Understanding Context

Context can provide invaluable details for your assistant. We offer three flexible ways to provide it:

Text: Input any text, such as meeting notes or transcripts.
URL: Attach any public URL, and our assistant will use its content as added context.
Article: Use the articles from your workspace to inform William.

Once you've given context, you can pose questions like "What are the key insights?" and "What are the next steps?"

💡 Pro tips:

Need to rephrase a question? Simply click the arrows to the left of "Ask AI what to do next" to rewind.
Want to transform a response into social posts? Just ask, "Convert to social posts" or "Create 5 social posts," and get ready to start scheduling.
Feel free to attach your brand voice. If you have a default brand voice, it will automatically be applied.

Where can I use the chat assistant?

On "AI" → Chat with William
Inside a campaign → Social posts/Article → "AI"
Inside the "Article Editor", there are three ways to trigger your assistant:
1. Click on AI Power Chat (perfect for side research)
2. Press space on an empty line or click AI in the toolbar
3. Select a piece of text and click AI in the toolbar

3. Content Generator

Content Generator enables you to effortlessly convert notes, URLs, and articles into engaging articles or social posts that you can schedule with ease.

Open the content generator through one of the many options:

AI hub -> Content Generator
Calendar -> Populate with William
"+ Create" -> Social posts or Articles

Follow these three steps to create captivating content:

Fill in the topic you want to ideate on.
Add context to get more specific results.
1. A text snippet with lots of details
2. A URL
3. An article
Select the correct brand voice for these content pieces
Choose the target audience
For articles: Add the focus keywords
Click on 'Generate content.'

Your assistant will now generate a series of captivating content pieces.

Start scheduling your content:

Select the content you like.
Set a schedule date.
Click on 'Save Drafts.'
After the drafts are created, click "View drafts"

4. Article AI Editor

Article AI editor is the most powerful editor in the industry. This unique editor combines SEO best practices and AI assistance, empowering you to create new content, draft writing, edit existing content, and generate additional content.

a. Starting a new Article with AI

When starting a new article, you can choose to:

Start from scratch
Write an article with AI

💡 Pro tip: Before you instruct your assistant to write, consider these optional steps:

Add an SEO keyword
Add an editorial brief

If added, the SEO keyword and/or editorial brief will guide your assistant in creating your blog post, press release, or job posting.

Select an option, fill out the prompt, and hit Enter Once finished, you can add a follow-up with another prompt or click Insert , ContinueGenerating, or Try Again to generate a new output.

b. Editing Existing Content with AI

William AI helps you quickly enhance your writing by identifying typos, simplifying language, and much more.

Highlight text inside the editor.
Click on 'AI' in the menu bar and select one of the options like:
- Translate
- Improve
- Fix spelling
- Change tone
- Simplify
- or provide your own prompt

❌ Limitation: there is an input limit of 10476 characters, which will be increased in the future.

Once done, you can add a follow-up with another prompt or click Replace Selection, Insert Below, Esc, or Try Again for a new output.

c. Generating Additional Content with AI

William AI can generate additional content based on your existing text.

Highlight text inside the editor.
Click on 'AI' in the menu bar and select one of the options like:
- Continue writing
- Summarize
- Explain this
- or provide your own prompt

💡 Pro tip: William AI Content Agent is aware of the text you are writing. You can ask it to write an intro, table of content, outro, etc. Go to an empty line, hit the space bar, and ask away.

d. Autofill Your article Details with AI

Inside the AI article Editor, you can also autofill your excerpt, SEO title, and SEO description.

Go to the Details tab
Click Autofill on the excerpt, SEO title, or SEO description input field

Get ready to revolutionize your content creation process with our AI-powered tools! Whether it's crafting your brand voice, creating social posts, or writing a compelling article, our AI assistant is here to make it seamless and exciting! So why wait? Dive in and experience the magic of AI in content creation!

🎉 You are done! Your social posts are drafted and now you can continue editing the posts as any other. Select your channels and click "Schedule".