AI assistant enables you to automatically fill out your content calendar with captivating campaigns, do keyword research, build complex projects, generate social posts and rich articles, as well as creating HD images and videos ready to be published.
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Watch our Academy video 📹 for a step-by-step guide:

Let's see step by step how to configure your AI assistant Agent and learn everything William can help you with.

This part of AI assistant used to be called Company Intelligence. It's William's beating heart and brains: it defines how content is created and shapes the output more than anything else. In the sidebar, look for 'AI' -> 'Company Knowledge' (library icon). When creating a new workspace, the creation flow helps with the initial setup.

Company Knowledge also powers Strategy and Content Audit: content pillars and audiences turn into ranked content opportunities, competitors surface gaps and emerging themes, and every new draft automatically inherits the full picture, no need to re-explain your brand each time.

The Overview tab shows a setup progress checklist: how many of the 10 building blocks below are filled in, each with a direct link to whichever one still needs attention (Website, Company description, Brand voices, Writing style, Visual style, Competitor websites, Google Search Console, Content pillars, Target audiences, Knowledge files).

Add your website URL once, on the General tab. William uses it to make smart suggestions for relevant content and internal links, and it's the fastest starting point for generating a brand voice (see below).

A short summary of your mission, positioning, products, and value proposition, also on the General tab. William reads this as baseline context before generating any strategy, campaign, or individual piece of content.

When you create a new workspace, William can draft a first version automatically from your website URL. Edit it any time, for example after a rebrand, a new product launch, or a shift in positioning.

"Speaking the same language" is a typical expression in both sales and marketing to make sure the message reaches the correct audience. On the General tab, add any of the 135+ supported languages and mark one as your workspace default.

William uses the default as the output language for new content, and pairs with the editor's Translate option so one draft can become several localized versions without starting from scratch.

Add your competitors' website URLs on the General tab. William treats them as ongoing research context, not a one-time input, there's no cap on how many you track.

Once added, competitors feed directly into:

Connect Google Search Console from the General tab (requires integration permissions) to unlock continuous Content Audit insights: pages losing traffic, content gaps, and underperforming click-through rates, measured against your real search performance instead of guesswork. Once connected, the same button opens Content Audit directly.

The expert mode allows for very specific instructions that go further than a brand voice, writing style, or company description. It's global guidance William follows in every conversation, brand dos and don'ts, compliance notes, lingual rules that fit your company's communication.

Some examples from our own team:

Target audiences have their own tab and now hold a full profile, not just a name. For each audience you can fill in a description, job titles (e.g. "VP of Marketing," "Head of Content"), industries, company size, goals, pain points, buying objections, and decision triggers.

Add as many audiences as you serve. Every time you generate a draft or review a strategy idea, you pick which audience it's meant for, and William adjusts vocabulary, examples, and depth accordingly.

A content pillar is a core theme your company wants to be known for, made up of interconnected topics that attract your target audience. Pillars have a significant positive impact on how Google, and increasingly AI answer engines, view your content and decide what to recommend.

Content pillars also have their own tab now, with a full profile beyond the name: description, the target audiences it serves, search intents to match, topics to cover, topics to explicitly avoid, key messages, and supporting evidence. Add as many pillars as your strategy needs, for example "Content ROI," "AI visibility," or "Team workflow." Each one gets its own scored pipeline of content ideas in Strategy, and is checked against real Search Console data so Content Audit can flag when a query cluster outside your defined pillars deserves to become a new one.

Make your assistant more personal with a unique brand voice.

Adding a brand voice is easy and can be achieved in three distinctive ways:

Each option lets you further fine-tune your brand voice for precision. Once you've crafted the perfect tone, give your brand voice a name and decide if you'd like to set it as your workspace default.

Check out our help article on brand voices for more specifics.

You can create multiple brand voices in one workspace, for example one per product line, or one for formal content and another for social media, and choose the right one every time you generate something new.

Writing style is a separate tab from brand voice. Where brand voice covers personality and tone, writing style covers the mechanical, house-style rules an editor would otherwise enforce by hand, grouped into sections:

Toggle only the rules that matter to you, save it as a named writing style, and set one as your workspace default, the same way brand voices work.

Visual style also has its own tab now, with structured fields instead of freeform notes: written guidelines describing your visual identity, a primary and secondary brand color, up to 4 style reference images that show the look you want AI-generated visuals to match, and up to 4 logo files with a description for each (e.g. "Light version, use on dark backgrounds").

Create multiple visual styles and mark one as default. William applies it automatically to every AI-generated image, banner, or downloadable asset, no need to paste guidelines into a conversation each time.

Knowledge files is the newest tab: upload internal documents such as pricing sheets, policies, product specs, research, or decks (any file type, up to 7 MB each, up to 1,000 files per workspace).

Each upload processes in the background, moving from Queued to Processing to Ready (or Failed, with an error you can hover to read). When a conversation or content generation task needs a company-specific fact, William searches across your ready files and pulls in only the handful of most relevant passages, instead of dumping entire documents into the conversation, so answers stay grounded without bloating the prompt.

"Chat with AI Assistant" and imagine having an additional co-worker who's always available, aiding you on your content marketing journey. Whether it's brainstorming, doing keyword research, checking out your competitors or generating blog or social posts, William is prepared and eager to assist.

Find a step-by-step guide on how to chat with AI in this help article.

Context can provide invaluable details for your assistant. When chatting with William, we offer three flexible ways to provide it:

Once you've given context, you can pose questions like "What are the key insights?" and "What are the next steps?"

Content Generator enables you to effortlessly convert notes, URLs, and articles into engaging articles or social posts that you can schedule with ease.

Open the content generator through one of the many options:

Follow these three steps to create captivating content:

Your assistant will now generate a series of captivating content pieces.

Article AI editor is the most powerful editor in the industry. This unique editor combines SEO best practices and AI assistance, empowering you to create new content, draft writing, edit existing content, and generate additional content.

When starting a new article, you can choose to:

AI assistant helps you quickly enhance your writing by identifying typos, simplifying language, and much more.

AI assistant can generate additional content based on your existing text.

Let AI assistant automatically fill certain fields in your articles, such as the excerpt, SEO title, SEO description, categories & tags.

Based on your article's language and content, William will choose the most relevant options and ensure everything fits standard parameters like character limits.

Get ready to revolutionize your content creation process with our AI-powered tools! Whether it's crafting your brand voice, building a campaign or writing a compelling article, our AI assistant Agent is here to make it seamless and exciting! So why wait? Dive in and experience the magic of AI in content creation!