Every website has its own styling, which is defined by your brand identity. The technical term for this is CSS (Cascading Style Sheets). It's not up to a copywriter or an external tool to overwrite the styling of your website. That's why StoryChief only sends out raw data to all of your channels. When they receive it they style it with their own CSS.
This way we are able to ensure that your layout will look as it should on all of the channels you publish to. It also takes away unnecessary work for content creators.
You can however, format words or whole sentences. Bold, italic and underline are a few examples.
There is also the ability to add media files, such as images and videos. You can even embed other media such as posts from Twitter and Instagram.