Embed forms in your story

Capture and send leads directly to your CRM

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated over a week ago

Turn your visitors into customers. StoryChief offers you the ability to add lead capture forms directly into your stories. You can choose from several popular CRM integrations to submit your leads to or, if you aren't using any CRM, you can choose to have your leads mailed directly to your inbox.
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Before you get started


Embed your contact form

The following steps show how to embed a form in a story. You can either embed our standard contact form or embed a contact form from an external platform:

1. Use StoryChief's standard contact form

If you have connected your CRM system with StoryChief or you have activated the email integration, you can use StoryChief's standard contact form to capture your leads and send them over to your CRM system or email address.

Step 1. Go to the story where you want to embed the contact form and press Enter so that the media toolbar appears.

Step 2. Click on the "Add lead capture form" button.
You can now select one of your forms to embed it into your story. The name of the CRM that you have connected will be shown next to the list name so that it's easily recognizable.

You can also click on "Create new lead form" if you want to connect a new CRM or email address on the go:

πŸ”” Note: StoryChief's standard contact form consists of 3 fields and it's a static form.

StoryChief's standard contact form consists of 3 fields and it's a static form, meaning that no changes can be made to the fields, font, color or size.

The fields will automatically be translated into the reader's browser language:

  • First name

  • Last name

  • Email address

Step 3. Readers that fill in this form, will automatically be added to that list and sent over to your CRM system or email address. They will also count as a lead in the report of that published story.

2. Embed a contact form from an external platform:

Next to StoryChief's standard contact forms, StoryChief also has a couple of native integrations with other platforms to directly embed a personalized contact form.

The advantage of embedding these forms is that you can choose the fields and the layout of the contact form to adapt it to your own branding.

Moreover, you don't need to connect this platform with StoryChief since you can embed these forms directly by pasting the contact form share link as embed media in a story.

HubSpot forms

Step 1. Log into your HubSpot account, navigate to your Form, and copy the Form's share link. The supported URL scheme for rich embeds is:

It will look like this:

Active Campaign forms

Create your own contact form in Active Campaign and embed it in your stories. The supported URL schemes for rich embeds are:

  • https://*.activehosted.com/*/*

  • https://*.12all.com/*/*

Typeform forms

Create your own contact form in Typeform and embed it in your stories. The supported URL scheme for rich embeds is:

  • https://*.typeform.com/to/*

Upscribe forms

Create your own contact form in Upscribe and embed it in your stories. The supported URL scheme for rich embeds is:

Google forms

Create your own contact form in Google and embed it in your stories. The supported URL scheme for rich embeds is:

πŸ”” Note: Next to these platforms, it is possible that contact forms from other external platforms can be embedded too. You can follow the same steps as described here to find out if your contact form can be embedded.

Every time someone fills in their details by using any of these forms, he will automatically be added to that platform/CRM where you'll be able to follow up.


πŸ“š Next steps

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