Turn your visitors into customers. StoryChief offers you the ability to add lead capture forms directly into your stories. You can choose from a number of popular CRM integrations to submit your leads to or, if you aren't using any CRM, you can choose to have your leads mailed directly to your inbox.
In this article, we explain how you can connect your CRM to StoryChief in order to receive the captured leads in your CRM system or receive an email instead.
Now, we'll show you how to embed a form in your story. You can either embed our standard contact form or embed a contact form from an external platform:
Use StoryChief's standard contact form
If you have connected your CRM system with StoryChief or you have activated the email integration, you can use StoryChief's standard contact form to capture your leads and send them over to your CRM system or email address.
Step 1. Go to the story where you want to embed the contact form and press Enter so that the media toolbar appears.
Step 2. Click on the Add lead capture form button.
You can now select one of your forms to embed it into your story. The name of the CRM that you have connected will be shown next to the list name, so that it's easily recognisable.
You can also click on 'Create new lead form' if you want to connect a new CRM or email address on the go:
🔔 Note: StoryChief's standard contact form consists of 3 fields and it's a static form, meaning that no changes can be made to the fields, lettertype, color or size.
The fields will automatically be translated to the reader's browser language:
Step 3. Readers that fill in this form, will automatically be added to that list and send over to your CRM system or email address. They will also count as a lead in the report of that published story.
Embed a contact form from an external platform:
Next to StoryChief's standard contact forms, StoryChief also has a couple of native integrations with other platforms to directly embed a personalised contact form.
The advantage of embedding these forms is that you can choose the fields and the layout of the contact form to adapt it to your own branding.
Moreover, you don't need to connect this platform with StoryChief since you can embed these forms directly by pasting the contact form share link as embed media in a story.
Active Campaign forms: Create your own contact form in Active Campaign and embed it in your stories. The supported URL schemes for rich embeds are
Typeform forms: Create your own contact form in Typeform and embed it in your stories. The supported URL scheme for rich embeds is https://*.typeform.com/to/*
Upscribe forms: Create your own contact form in Upscribe and embed it in your stories. The supported URL scheme for rich embeds is https://upscri.be/*
Google forms: Create your own contact form in Google and embed it in your stories. The supported URL scheme for rich embeds is https://docs.google.com/forms/d/e/*
🔔 Note: Next to these platforms, it is possible that contact forms from other external platforms can be embedded too. You can follow the same steps as described here to find out if your contact form can be embedded.
Every time someone fills in their details by using any of these forms, he will automatically be added to that platform/CRM where you'll be able to follow up.