Social media photo & video requirements
Victor De Blander avatar
Written by Victor De Blander
Updated over a week ago

When managing different social media channels, you might run into difficulties with media. It can occur that the image or the video was perfect for one channel, but it is too big for the other channel. An overview of image and video requirements per channel can bring some relief.


Images

Channel

Minimum

Maximum

File size

Image Aspect Ratio

Facebook

600 x 315px

2048 x 2048px

Portrait: 1:1.91

Landscape: 1.91:1

Instagram

320 x 566px

1080 x 1350px

8 MB

Portrait: 4:5

Landscape: 16:9

Twitter

600 x 335px

2048 x 2048px

Post: 1.77:1

Google My Business

497 x 373px

2048 x 2048px

5 MB

Post: 9:5

LinkedIn

2048 x 1920px

Portrait: 1:1.91

Landscape: 1.91:1

Slack

2048 x 2048px

1 GB

Post: 2:1

Videos

❌ Limitations: Our editor currently accepts video files smaller than 250MB.

Minimum

Maximum

File size

Duration

Other

Facebook

600 x 315px

2048 x 2048px

10 GB

<4h

Instagram Video

320 x 566px

1080 x 1350px

8 MB

3"-60"

Instagram Reel

2048 x 1920px

100 MB

3"-15'

Bitrate: 128kbs+

Instagram Story

2048 x 1920px

100 MB

3"-60"

TikTok

540px

1080 x 1920px

72 MB (Android)

287,6 MB (iOS)

3"-60"

Twitter

32 x 32px

1280 x 1024px

512 MB

<2'20

Twitter

1280 x 1024px

/

>2'20

Google My Business

720p

75 MB

<30"

LinkedIn

5GB (shared video)

200MB (ads)

3"-30'

Slack

1 GB


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