How to create a social post

A step-by-step guide on how to create a social post

Carmen Villanueva avatar
Written by Carmen Villanueva
Updated over a week ago

This article walks you through the process of writing and publishing a post for social media. The intended use is that the master post serves as a base for all your social posts. These posts can then be further tailored to their respective audiences.

Watch our Academy video πŸ“Ή on creating your first Social post for a step-by-step guide.

Before you get started

You'll need to have fulfilled the following to create your social post.

Step 1. In your dashboard, click on the green "+" button and then click on "Create Social post". Alternatively, you can create a social post from the Social post overview.

Step 2. Start by choosing which channels by toggling them on and off.

Learn more about connecting your channels.

Step 3. You can choose to create a social post from your blog article, image link or video.

  1. Story - If you want to link the social posts to a story you have created inside StoryChief, choose this option. A sidebar will open so that you can select the story to use.

  2. Image - Want to include an image with your social post? Clicking this option will allow to you do just that! (more info)

  3. Link - Attach a link (URL) to your social post. (more info)

  4. Video - Upload a video with your social post (more info)

❌ When you create a social post from a link it returns "An error occurred while fetching the link. Make sure the URL is properly formatted and accessible to anyone without authentication."

-> Add an exception to your firewall for "Story Chief".

Step 4. Create your master message. This default appears on all your social media channels you've selected. Learn more.

πŸ’‘ Tip: Add UTM codes to your social post. You can do this for the master message or for individual posts in the Tailor by channel section. Learn more.

Step 5. Once you've created your default message in the master post, scroll down to start tailoring your post per channel. Learn more.

Step 6. Once you have finished creating your social posts, you can click on Publish now or Schedule to publish the post on a different date and time.

πŸ”” Note: You can schedule the publishing time for each social media channel separately.

Step 7. Once you've tailored the scheduling time, scroll back to the top of the post and click on the green button.

πŸ’‘ Tip: To find extra options, click on the three dots.

πŸ”” Note: As an administrator, you might see "Published by StoryChief" on LinkedIn or Facebook, since the post is pushed from the app.

Your audience does not see this.

πŸ“š Next steps

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