In this guide, we’ll walk you through the Content Audit. This is your assistant to optimize your content portfolio. New opportunities are waiting for you, as well as ideas to keep your current content relevant.

Watch our Academy videos 📹 on using the Content Audit for a step-by-step guide:

Or watch our webinar 📹, a more hands-on session:

Step 1. In your StoryChief dashboard, you’ll see a new feature in the navigation bar. Click on Insights -> Content Audit to access the page.

Here, you can filter on the opportunity type.

The ‘New content idea’ presents fresh topics based on recent trends and competitor research. The preview includes the title, the content pillars, audiences and the potential traffic increase. The ideas are based on the content pillars from your company intelligence 👉 Quick link.

Step 1. Click on an idea for more details including summary, keywords driving traffic, technical metrics like relevancy (linked to the company intelligence), uniqueness score (competitor analysis), and difficulty (ranking keywords).

Step 2. Click ‘Start’ to start transforming the idea into content. Choose the content type (Article, Social Post, Video, ..). Assign team members and leave them a note for the invitation. Select a campaign from the dropdown menu. Change the language of the content if needed. Click ‘Create’ to start generating the content.

Step 3. Insert the generated article or make tweaks to the prompt if needed.

Step 4. To fine-tune keywords, click on 'Content Gap' and hit ‘Identify Gap’. The focus keyword is already filled in, to make sure the recommendations are hyper-relevant.

‘Page losing traffic’ shows content that is in short or long-term decay and how much it would cost you if you would bid on these keywords in Google ads to regain your lost position.

The content opportunity:

Step 1. Click ‘Apply’. This redirects you to the StoryChief article or to the live webpage, so you can quickly apply changes.

‘Underperforming CTR’ compares your page against competitors.

Step 1. Open an idea and view the global position, click-through rate (CTR), clicks & impressions.

Step 2. View search result snippets from competitors for inspiration.

Step 3. Click ‘Apply’ to optimize the article accordingly on StoryChief or the website page.

Revamp current content with 'Content gap' suggestions.

Step 1. Open an idea: view potential monthly impressions gain & keyword suggestions.

Step 2. Click ‘Apply’: use the provided links in StoryChief or the website page for the optimization steps mentioned above.

Build upon older articles with 'New content expansion'.

Step 1. Choose one of the potential keywords.

Step 2. Click ‘Start’. Assign team members & provide notes. Select a campaign from the dropdown menu & choose language if needed.

Step 3. Click on Create.

Step 4. To fine-tune keywords, click on 'Content Gap' and hit ‘Identify Gap’. The focus keyword is already filled in, to make sure the recommendations are hyper-relevant.

A content pillar is a key element in a content marketing strategy, so adding new pillars can open doors for new topics to write about. This is based on keyword clusters, coming from your own keywords, that aren't assigned to existing content pillars. These pillars are also high-performing and have the potential to increase your reach.

Step 1. Click 'Create' which adds it to company intelligence pages directly.

Stay updated using statuses effectively: Utilize filters on top of the main screen showing open ideas alongside completed/discarded ones too ensuring everything remains organized throughout workflow process seamlessly every time around here onwards always without fail whatsoever anytime soon.

Step 1. After applying changes to an opportunity, or after deciding not to apply anything, open the card menu (2 possibilities) and choose to Mark as done or Discard.

Step 2. Navigate the ideas by using the status at the top of the page. The statuses are Open, Done and Discarded. Ideas can be moved by opening the menu (3 dots) and marking them as done or discarded. Status can still be adjusted if needed.

Step 3. Use the Traffic volume potential to filter through cards with Low, Medium or High potential.

🎉 You're done, grab a coffee, you deserve it! (This or some other cheering confirmation that they finished the article)

Check out the next steps below for more in-depth guides or follow-up actions.