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Your All-in-One Marketing Assistant
Do you struggle with keyword research? Are your clients asking you to build campaigns from start to finish and you don’t know where to begin? Would you like to know how your content is can actually drive more traffic? Or maybe you want to see what’s working for your competitors?
If you answered “yes” to at least one of these questions, AI Canvas is made for you.
William AI Canvas is available 24/7 to help you generate start-to-end content campaigns, do keyword research, draft your strategy, create content, analyse performance and much more.
1. Create a canvas with William
Step 1. Open the dashboard and start a conversation with William. You can ask him anything to get started or choose one of the predefined examples. In those cases, he’ll ask for a topic or follow-up questions to guide you.
Conduct keyword research
Use this when you want to validate a topic or turn an idea into an SEO opportunity.
William will analyze how popular your topic is in a specific country or region, what already ranks on Google and how you can improve on existing results to drive traffic.
What to expect:
A keyword summary table that shows search volume, advertising interest and competitiveness
Clear explanations of what those numbers actually mean.
From there, William will add extra context such as what appears on Google for this topic, the underlying search intent and other SERP-based insights. Follow William's instructions if you want to create an optimized blog article or continue doing a research of a given topic.
Create a content campaign
This option helps you move from an idea to a full content launch without jumping between tools.
William will outline a complete content campaign around a chosen topic, bringing strategy, data, messaging and execution together in one place. The canvas guides you through:
Why you’re running the campaign
What content to create
How and when to publish it
Give him additional details such as a specific time frame, and what/how many articles, socials or other content types to include, and William will adapt the campaign with a week-by-week rollout, repurposing ideas and clear KPIs to match.
Create my content planning
If you want a clear short-term plan without debating what to create or update, this is the right choice.
William will build a 7-day plan based on your recent Google Search Console performance and content audit recommendations. He will focus on:
Quick wins
Fixing content decay
Highlighting articles that need updating
Everything is presented in a clear daily overview, so you can easily plan the work in your agenda.
Discover trending topics
Topic research can be time-consuming and unreliable when data is incomplete or biased.
Ask William to discover trending topics, and he'll identify high-signal marketing topics that are trending right now and worth covering this month. For each topic, you’ll see:
Why it’s trending
Where it comes from
Which content angles make sense
Once you’ve chosen a topic, define the target audience, content format and number of pieces, and William will take it from there.
Analyze my content
William can analyze your last 30 days of published content and Google Search Console data, including rankings, clicks, impressions, movers and drop-offs.
He will provide:
Performance insights
Keyword opportunities
A prioritized list of what to create or improve next
This gives you a clear set of actions ready to execute.
What are my competitors doing
If you want to stay on top of your competitive landscape, this option gives you a quick overview.
William will check what your main competitors have published or updated in the last 7 days and explains the strategies behind their actions, whether that’s blog content, social posts, or other communications.
This helps you stay informed and make smarter content decisions.
Find content opportunities
This option helps uncover content opportunities you may have overlooked.
William combines your Google Search Console data with your content recommendations to highlight:
High impressions but low click-through topics
Pages ranking just outside page 1
He will then provide a clear priority list showing whether to improve existing content or create new content to push rankings forward.
Step 2. Once you’ve sent your own question or used one of the predefined examples, William will take a couple of minutes to research, analyze and present the results.
The results will appear on a canvas: a visual layout where all the created artifacts for the active session can be found and worked on.
2. Working with the canvas
Once you’ve sent a question or used one of the predefined examples, William will take a few minutes to research, analyze and present the results.
The results appear on a canvas: a visual layout where all created artifacts can be reviewed and worked on.
On the left-hand side: see your current chat session with William, including details and sources behind his research. Keep asking prompts to tailor artifacts or ask what to do next.
On the right-hand side: find your artifacts. Drag and zoom to review details, or use the Fit button at the top right for a full overview.
If you want to split artifacts into multiple pieces, ask William in the chat to split them so each can be saved separately:
3. Save the artifacts:
Once William has created the canvas with all the artifacts, click Save as at the top of each artifact to turn the ideas into actual articles, tasks or editorial briefs.
This way, you move content creation to the next level:
If you want to consult previous prompts and chat sessions, click the clock icon just above the chat and find your history:
Let AI canvas do the heavy research for you and help you get ahead within minutes, building powerful campaigns, conducting thorough keyword research and generating content that makes an impact on your audience.
💡 Tip: To ensure outcomes match your brand and tone of voice, make sure your William AI Assistant configuration page is correctly set up and kept up to date.
🎉 You're done, grab a coffee, you deserve it!
Check out the next steps below for more in-depth guides or follow-up actions.