In this article
1. Conduct keyword research
We hear it all the time: you’ve got a great idea or topic, but have no clue where to start with keyword research. No worries, William’s got your back! Use this when you want to validate a topic or turn an idea into a real SEO opportunity.
William will dig into your topic, analyze its popularity in your chosen country or region, check what already ranks on Google and show you how to improve on existing results to drive traffic.
The outcome? A detailed keyword table organized by priority, packed with relevant insights and content ideas — all ready for you to review and decide which ones to act on.
2. Create a content campaign
Ever frozen at the thought of launching a campaign from scratch, whether for a client or your own team? Fear not, this is your all-in-one idea-to-launch shortcut.
William will outline a full content campaign around your chosen topic, blending strategy, data, messaging and execution all in one neat Canvas. No more hopping between tools.
Turning an idea into a full-blown campaign has never been this easy!
3. Create my content planning
It’s Monday 9 AM but you still haven’t figured out what to work on this week. Sound familiar? If you want a clear short-term plan without the endless debating over what to create or update, this one’s made for you.
William will put together a 7-day content plan based on your content performance and content audit recommendations.
All of this comes in a daily overview, making it easy to see exactly what to tackle each day. With William handling the planning, you can start the week knowing exactly where to focus, and finally stop staring at a blank calendar.
4. Discover trending topics
Feeling stuck for ideas or out of the loop lately? Don’t worry, it happens to the best of us. Finding the right topic can sometimes feel like chasing a moving target: incomplete data, biased signals and endless scrolling.
That’s where William comes in. Ask him to discover trending topics, and he’ll surface high-signal marketing topics that are hot right now. Once you’ve chosen your topic, simply define your target audience, content format and number of pieces and William will take care of the rest.
5. Analyze my content
Ever wonder how your recent content is really performing without digging through endless spreadsheets? William’s got you covered. He can take a look at your last days of published content, cross-check it with Google Search Console data and break down everything that matters.
The result? A ready-to-execute content plan that saves you time, eliminates guesswork and actually makes sense, all without leaving the Canvas.
6. What are my competitors doing
Want to stay one step ahead without obsessively stalking your competitors? William can give you a quick snapshot of what’s happening in your industry, or your clients’ industries.
He’ll check what your main competitors have published or updated in the last days, and break down the strategies behind their moves.
No more guessing, no more endless scrolling, just clear insights to keep your strategy sharp.
7. Find content opportunities
Sometimes the best opportunities are hiding in plain sight, and William has the magnifying glass.
By combining your Google Search Console data with content recommendations, he’ll create a priority list, showing whether it’s better to improve existing content or create new pieces to move up in the rankings.
Think of it as a treasure map for your content: the hidden opportunities are flagged, and all you have to do is take action.
💡 Tip: Keep your William AI Assistant settings up to date. The better he knows your brand’s voice, tone and style, the closer the output will match exactly what you want; saving you time and keeping everything consistent.
🎉 You're done, grab a coffee, you deserve it!
Check out the next steps below for more in-depth guides or follow-up actions.
📚 Next Steps