This is how to bring press to Story Chief:
Click on arrow at the right top side, next to your name, choose channels, click on 'Referral marketing' and then choose Press.
Create a new list by clicking "Add new destination".
Now you are ready to add press to the list. There are 3 ways to add press. The first way is 'One by one' (step 3.1), the second way is 'Import from CSV' (Step 3.2), the third way is through 'Sign up form' (step 3.3).
Step 3.1: Add press one by one
In this step, you add a new journalists by clicking '+ New contact'.
Enter the email address (the firstname and lastname are optional).
- If the person already gave permission to be in your mailing list, you indicate the check mark and no confirmation email will be sent.
- If not, you don't indicate the check mark and a confirmation email will be sent to be in your mailing list.
Example of the confirmation email:
Example where 1 journalist has subscribed and 1 has not:
Step 3.2: Import journalists from CSV
Import a long list of journalists is also possible. First, you have to make a list in Excel with data of journalists. The first row in Excel must be a title (ex.: Email addresses - Firstname - Lastname). Under the titles, you enter the email addresses, the first and last name of the journalist. Save the Excel file as CSV.
Now it is time to import the CSV file by clicking on 'Import from CSV'. You choose the right file and click on 'Confirm' after you have chosen the field you'd wish to save this info (ex.: Email).
Step 3.3: Sign up form
Create a sign up form and embed the form in one of your stories.
Step 4: Change settings
You can change the list name by clicking on the settings tab.
Here you can change the name, email, and reply to email.
You can also choose whether you want to the story in the mail displayed as summary (social media post) or full story;
if there are share buttons (Facebook, Twitter, LinkedIn, Google+) or not, and if you want a download button or not (download article in Word or PDF and images in ZIP-file).
You can also enable UTM Tracking and add source, medium and campaign.
A practical example
Create a new story
After you have written a new story, you click on the tab "Audience"
In this tab, you will see a block Referral Marketing. Activate the right press list and write a short message to them.
Now you are ready to publish your story by clicking on "Confirm" or "Next". The journalists will receive an email from you to publish on their own media.