GIFs make everything better, even your stories. Here's how you embed them directly from the StoryChief editor.
Step 1. Go to Giphy and find your GIF.
Step 2. Click on the Copy link button and copy the GIF link.
Step 3. In StoryChief, open your story in the editor. Click on the rich media embedder, paste in the link and press enter.
You can also add GIFs from your computer by uploading it as an image.