Target your audience

Define who sees your social post.

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated over a week ago

Define your post targeting by setting specific locations and languages. This way, you can separate content for your market segments and thus finetune content for the specific audience.

This feature is supported for:

  • Facebook Pages

  • LinkedIn Company Pages

πŸ”” Note: There is no default country from which content is posted. So no country is attached to your social posts. Only adding your Audience will change this.


Add Audience targeting

Step 1: Activate your Facebook Page/LinkedIn Company Page post

Step 2: Click on the audience input on an individual post (under Tailor by channel)

Step 3: Set any combination of countries/languages in the sidebar and press save.

Examples:

  • If you use post-gating to people in Belgium. Then, only people living in Belgium will see your post.

  • If you've chosen English, then only people with English as one of their set languages will see your post.

πŸ”” Note: This is called post gating and it will limit the visibility of your post everywhere on Facebook. For example, if you use post-gating to people in Belgium. Then, only people living in Belgium will see your post.

Step 4: Schedule or publish your post according to the correct time zone of your targeted audience. This way, you can target your audience at the best possible time for their own timezone.

Step 5: Duplicate your social post to publish the exact same post but this time add audience restrictions for a different location/Country.

Step 6: Schedule or publish your duplicated post according to the correct time zone of your targeted audience.


πŸ“š Next steps

Did this answer your question?