In addition to our suite of solutions to measure the behavior of your site's visitors, it is also possible to use UTM codes (Urchin Tracking Module) with Google Analytics.
What are UTM codes?
UTM codes (or tags) are URLs customized to be used primarily as a Google Analytics tracking tool.
These URLs identify the flow of traffic to your story, capturing information on how and from where your audience visits (e.g. a social network, newsletter, or an email).
StoryChief provides the following options that you can use to customize the UTM parameters of your published content:
- Campaign Source
- Campaign Medium
- Campaign Name
UTM Management via StoryChief
You can add UTM codes when creating social posts with either a story or link.
Step 1. When creating social posts inside the editor, click on the UTM section. You can do this for the master message or for individual posts in the Tailor by channel section.
Step 2. A menu will appear where you can specific which UTM codes to use.
Not sure where to start? Use our UTM builder to generate this for you.
With the builder, the following options are available by default:
Campaign Source: This specifies where your traffic is coming from (e.g. facebook).
Campaign Medium: This field specifies how the traffic is being delivered (e.g. social).
Campaign Name: This allows you to add a description that you and your team can use for Google Analytics campaign tracking (e.g. case_studies).
Dynamic parameters are able to used for each type by using the channel name, destination name, story title, and story language.
Step 3. Once ready, click on Save.
You are now well on your way to tracking your UTM variables through Google Analytics (or Adobe Analytics, Kissmetrics, etc.).