In addition to our suite of solutions to measure the behavior of your site's visitors, it is also possible to use UTM codes (Urchin Tracking Module) with Google Analytics.
In this article:
Start using UTM codes in StoryChief
1. What are UTM codes?
UTM codes (or tags) are URLs customized primarily as a Google Analytics tracking tool.
These URLs identify traffic flow to your articles, capturing information on how and from where your audience visits (e.g. a social network, newsletter, or email).
StoryChief provides the following options that you can use to customize the UTM parameters of your published content:
Campaign Source
Campaign Medium
Campaign Name
2. UTM Management via StoryChief
You can add UTM codes when creating social posts with an article or link.
Step 1. When creating social posts inside the editor, click on the UTM section. You can do this for the master message or for individual posts in the 'Tailor by channel' section.
Step 2. A menu will appear where you can specify which UTM codes to use.
Not sure where to start? Use our UTM builder to generate this for you.
With the builder, the following options are available by default:
Campaign Source: This specifies where your traffic is coming from (e.g. facebook).
Campaign Medium: This field specifies how the traffic is delivered (e.g. social).
Campaign Name: This allows you to add a description that you and your team can use for Google Analytics campaign tracking (e.g. case_studies).
Dynamic parameters are used for each type by using the channel name, destination name, article title, and language.
Step 3. Once ready, click on Save.
You are now well on your way to tracking your UTM variables through Google Analytics (or Adobe Analytics, Kissmetrics, etc.).
3. Default UTM parameters per channel
You can save your UTM parameters as defaults so they are automatically set for new posts. This option is only available when setting UTM parameters on an individual post (not the master view). Simply press the button Set as default.
📚 Next steps