Stats from your social posts are visible in reports. Let's learn how to find them and what insights they can bring you.
Watch our Academy video 📹 for a step-by-step guide.
Start analyzing your social reports
Step 1. In the dashboard, click on 'Content' and select 'Social posts' to open the overview. Here, choose Report for a postset.
Step 2. Combined stats.This report page shows the Engagement Rate, Engagements and Impressions for each channel and combined.
Engagement rate: The percentage of users who engaged with a post. The calculation for engagement rate is the total number of engagements divided by total impressions, multiplied by 100.
Engagements: Number of times people have engaged with your posts through likes, comments and shares and more.
Impressions: The number of times your content is displayed, no matter if it was clicked or not. This is calculated by how often your content appears on a screen.
At the top of the report, you will see the combined stats for that entire postset. StoryChief tracks Engagement Rate, Engagements and Impressions of your content.
Step 3. Individual Channel Stats, which shows all available metrics for each individual post. This gives a better breakdown to understand the audience and the post performance better.
❌ Limitation: Our data also depends on the social media channels, so some metrics might not be available. E.g. LinkedIn Profiles only show the engagements (likes & comments) for posts.
🔔 Note: StoryChief retrieves the metrics from the social posts directly from each social media platform. We gradually decrease the sync frequency of retrieving data to keep the system running smoothly.
The sync is done at the following frequency:
The first 24 hours we sync the metrics every hour
The 2 days after the first 24 hours we sync the metrics every day (so technically between day 1 and day 3)
The 27 days after the first 3 days we sync the metrics every 7 days (so technically between day 4 and day 30)
After the first 30 days, we stop syncing the metrics