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Understand how your social posts are doing!

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated over a week ago

Stats from your social posts are visible in reports. Let's learn how to find them and what insights they can bring you.

Watch our Academy video πŸ“Ή on: managing your Content Archive for a step-by-step guide.

Start analyzing your social reports

You can access a report by visiting your Social posts page. Choose Report for a postset.


We track the Engagement Rate, Engagements and Impressions.

Engagement Rate:

Engagement rates are metrics that track how actively involved with your content your audience is. This informs us about the percentage of users who engaged with a post. The calculation for engagement rate is the total number of engagements divided by total impressions, multiplied by 100.


Number of times people have engaged with your posts through likes, comments and shares and more.


Impressions are the number of times your content is displayed, no matter if it was clicked or not. This is calculated by how often your content appears on a screen.

Combined Stats

At the top of the report, you will see the combined stats for that entire postset. StoryChief tracks Engagement Rate, Engagements and Impressions of your content.

Individual Channel Stats

In the report, scroll down to the Post performance breakdown to have a deeper dive into the stats of each social channel.

❌ Limitation: Our data also depends on the social media channels, so some metrics might not be available. (LinkedIn personal profiles)

πŸ”” Note: StoryChief retrieves the metrics from the social posts directly from each social media platform. We gradually decrease the sync frequency of retrieving data to keep the system running smoothly.

The sync is done at the following frequency:

  • The first 24 hours we sync the metrics every hour

  • The 2 days after the first 24 hours we sync the metrics every day (so technically between day 1 and day 3)

  • The 27 days after the first 3 days we sync the metrics every 7 days (so technically between day 4 and day 30)

  • After the first 30 days, we stop syncing the metrics

πŸ“š Next steps

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