In this article
Research, generate assets, and build campaigns in one visual Canvas
Do you struggle with keyword research? Are your clients asking you to build campaigns from start to finish and you don’t know where to begin? Would you like to know how your content can actually drive more traffic? Or maybe you want to see what’s working for your competitors?
If you answered “yes” to at least one of these questions, AI Canvas is made for you.
William AI Canvas is available 24/7 to help you generate start-to-end content campaigns, do keyword research, draft your strategy, create content, analyse performance and much more.
1. Create an AI Canvas with William
Step 1. Navigate to your account dashboard
Step 2. Start a chat with William by typing any question, or pick one of the predefined use cases. William might then guide you with follow-up questions to clarify your topic, if needed.
Step 3. William will take a few seconds to research, analyze and pull together everything you need.
Step 4. Once William is ready with his research, he'll show your results on a visual Canvas, where all your session’s artifacts live:
Left side: Your chat with William, plus all the behind-the-scenes research. Keep asking questions, tweak prompts or see what he suggests next.
Right side: Your artifacts. Drag, zoom, or hit Fit to get the big picture. Each one shows what it is: document, article, social post or HTML.
2. Save your masterpieces
Once your Canvas is full of ideas, it’s time to save them by clicking Save as at the top of each artifact. Depending on the type, you can save:
Document: Turn it into an article, task, or editorial brief
Article: Save as an article
Social post: Save as a social media post
HTML: Export newsletters or other designs to use anywhere
3. Best practices and quick wins:
Here's some tricks and great wins on how to make the most of William and really let him shine:
A. Dive into past chats
Click the little clock icon to explore your previous conversations. You can revisit old prompts and pick up where you left off. It’s a great way to keep all your content ideas in one place without losing track of anything:
B. Split big campaigns
Sometimes a campaign is just too big to handle in one go. No worries, just ask William to split it into smaller, publish-ready artifacts. Each piece gets its own type (document, article, social post or HTML), so you can save them individually.
It keeps things organized and makes execution a breeze:
C. Prioritize what matters
If you have a library of existing content, William can generate a clear, prioritized list of which articles need some love first. Think of it as your content GPS: no more guessing what to tackle next:
D. Newsletters with style
Want a newsletter that actually looks and feels like your brand? Give William the topic and your brand’s house style, and he’ll whip up a complete HTML newsletter ready to go.
You can even ask for multiple design variations, so you get to choose the one that hits the mark perfectly:
💡 Tip: Keep your William AI Assistant settings up to date. The better he knows your brand’s voice, tone and style, the closer the output will match exactly what you want; saving you time and keeping everything consistent.
🎉 You're done, grab a coffee, you deserve it!
Check out the next steps below for more in-depth guides or follow-up actions.