A content calendar is a clearly defined schedule of when and on what channels you decide to publish your upcoming content. Content calendars usually include upcoming content, different types of content (article or social post), status, approval status and more.

There are various benefits of using a content calendar. A content calendar can transform the way you plan, create and promote your content. It can improve the process of your content marketing strategy, and improve the quality of your content and in turn, you can increase leads and profit. Some of the benefits include:

Having a content calendar gives a holistic view of your content strategy. It provides you with a visual representation of your planned content so that you can easily spot a content gap and stay on top of deadlines. With StoryChief's calendar, you can easily change between the monthly, weekly and day views (learn more).

When your content is correctly organised and your team has a good overview of what is happening, it can help your team to start thinking of new content. Brainstorming your ideas can help create interesting and meaningful content. With our platform,

you can create editorial briefs directly in the calendar to summarise your new ideas and create clarity before you start writing your content (learn more).

Maintaining consistency in your content is crucial. If you want to keep the interest of your audience, you have to create content that teaches them something and stays entertaining. If you're posting random and irregular content, your audience most likely won't grow. By using StoryChief's content calendar you'll get to plan your content and maintain consistency (learn more).

Having a content calendar provides you with a visual representation of what topics you've already covered. With Storychief's calendar, you can use campaigns to filter your content on a subject level (learn more). So, you won't be duplicating your efforts and also you'll have an easier time sticking to a theme.

With StoryChief you can use events in the calendar as reminders to plan in important times for your audience and business. This means you won't ever forget an important event and you'll have the right content prepared for those events. You can sync your content calendar with your preferred calendar of choice, so you'll never miss a deadline again (learn more).

Working with various people on content can be time-consuming and tedious. Using a content calendar can make collaboration much easier. With filters, you can keep track of what your colleagues are working on and see if you can assign them more work or not. Saved your filtered search to easily find it back in your calendar (learn more).

Creating articles and social posts is essential for your content marketing strategy. With Storychief's calendar, you can filter to see all your social posts that are in draft, scheduled or published. You'll also be able to see what will be posted and on what channels, allowing you to be more consistent in posting (learn more).

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