With social media taking up a big part of content marketing, feeds have become crowded, and algorithms now tend to reward authenticity over pure promotion.

Platforms need to strike a balance: posts should feel clean and human, but brands and creators still need to add their promotional links, hashtags and mentions across. Putting those in a first comment keeps the main post readable while still supporting discoverability and tracking.

It also gives a boost to early engagement. A post that goes live with a comment already attached looks active from the start, encouraging interaction and wider distribution.

Step 1. Go to social posts > Create a social post

Step 2. Navigate to the Tailor by channel section

Step 3. Enable the slide Add first comment at the bottom of each postset, and write your first comment right in the box.

Step 4. Publish or schedule the social post as usual, and this comment will automatically added as a first comment once published.

Below an overview of the post elements allowed on first comments per social platform: