Tagging, mentioning, @ing… call it what you will, interacting with other people by including them in your posts is fundamental to the way social media works, but following a couple of best practices and social etiquette is key.
Who Should You Tag or Not Tag?
Who you tag on social media varies between posts and depends on the content. The most important part is that the accounts you tag are relevant! Do not tag people just to get them to look at your post. If you tag a ton of accounts this comes across as spam. Most likely that person will unfollow you or block your account if it gets to be overwhelming. In some cases, your account can get suspended completely if you're spamming mentions.
Table of Contents
Adding mentions inside StoryChief is available for:
Mentions work a bit differently across all the channels. To learn more about these differences, click on a specific channel name above or scroll below.
Specifications of tagging/mentioning per social channel
LinkedIn Company Pages and LinkedIn Profiles
Type @ followed by the slug of the page. Matches for the text will be displayed in a dropdown below and you will need to click on an item inside the dropdown to confirm the mention. Once clicked, the text will transform into a mention (eg. @story-chief will be changed to
Example: To mention the Coca-Cola Company page, you need to type the stripes to @the-coca-cola-company as shown below:
Start with @ and type the username, or search using the actual name or topic. For example, if you begin with @football, you will receive a list of football teams.
Type @ followed by the name of the page. Matches for your text will be displayed in a dropdown below and you will need to click on an item inside the dropdown to confirm the mention.
Type @ followed by the name of the page. In this case and as opposed to the other platforms, you won't find a dropdown of the handle of the company/profile you want to mention.
Once the social post is published through StoryChief, the mentioned account will become hyperlinked. There is a limit of 5 different accounts to mention within a social post.