Tagging, mentioning, @ingā¦ call it what you will, interacting with other people by including them in your posts is fundamental to the way social media works, but following a couple of best practices and social etiquette is key.
š” Who should you tag or not tag?
Who you tag on social media varies between posts and depends on the content. The most important part is that the accounts you tag are relevant! Tagging people just for additional impressions can come across as spam and might result in unfollows or even suspensions of your account.
In this article:
Specifications of tagging/mentioning per social channel
1. Creating tailored posts
Tagging companies or people isn't possible in the 'master post', which is the post on top. This is a placeholder/general post that is not linked to any channel. From this post, several tailored posts can be created with specific settings and tweaks for each channel. Tagging/mentioning is such an individual setting.
The reason is that most social channels have different technical ways to mention someone.
š Note: Mentions will only work in the caption of the post. Mentions will not work within the first comment field.
Check out the mention guidelines for each channel below.
2. LinkedIn
a. Company Pages
Type @ followed by the slug of the page. LinkedIn returns matches in a dropdown below, where you can click the correct page to confirm the mention.
Example: To mention the Coca-Cola Company page, you need to type the hyphens to @the-coca-cola-company as shown below:
ā Limitation: Due to API limitations, the mention can only be triggered when exactly inputting the URL slug.
b. LinkedIn Profiles
Type @ followed by the slug of the person.
ā Limitation: Due to LinkedIn's data security restrictions, mentioning personal profiles can prove difficult.
Requirements to tag a personal profile:
The profile needs to be a page follower or a profile connection
The profile needs to be set in English
The profile needs to have profile visibility turned on
Off-LinkedIn visibility needs to be on š Quick link
Third-party data sharing is turned on
The profile has NOT disabled mentions on their account
The profile has access to their profile, so it's not restricted by LinkedIn
2. X/Twitter
Start with @ and type the full handle, which will be hyperlinked after publishing the post.
3. Facebook Pages
Type @ followed by the name of the page. Matches for your text will be displayed in a dropdown below and you will need to click on an item inside the dropdown to confirm the mention.
ā Limitation: It is not possible to tag or mention personal profiles and groups on Facebook. This is a, API restriction from Facebook and therefore it's out of our control.
4. Instagram
Start with @ and type the full handle, which will be hyperlinked after publishing the post.
ā Limitation: Due to API restrictions, there is no dropdown with the closest matches so it's important to type the exact handle you want to mention.
Once the social post is published through StoryChief, the mentioned account will become hyperlinked. There is a limit of 5 different accounts to mention within a social post.
Want to tag someone in the photo itself? See Tag an account in a photo.