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Measure the performance of your social channels more effectively

Gregory Claeyssens avatar
Written by Gregory Claeyssens
Updated over a week ago

With the Insights feature, track changes in engagement, audience, and more. Stats are updated daily.

Watch our Academy video πŸ“Ή on managing your Content Archive for a step-by-step guide.

Table of Contents

Start gaining more Insight in your data

1. Accessing Insights

Click on the Insights page from your dashboard to get started πŸ‘‰ Quick link.

2. Navigation and Usage

The Insights page is split into multiple sections which can be accessed from the sidebar on the left. The first section provides insights regarding the 'Web Analytics', which covers the keywords and pages. The second section 'Social Channel Analytics' lets you analyze the social media posts.

3. Change Time Period

Click on the dates at the top right to adapt your overview and channel tabs to a different period. Click on 'Apply' once ready.

4. Web Analytics

a. Performance overview

The organic performance gives an overview of your website traffic for a specific amount of time (7 days, 30 days, 90 days or 180 days). The rapport has 4 metrics:

  • Impressions: The number of times your pages appeared in search results.

  • Clicks: The number of clicks to your site from search results.

  • Position: The position of your site in search results, where 1 is the topmost position, 2 is the next and so on.

  • CTR: The percentage of impressions that resulted in a click.

The report can also be toggled between keywords and pages.

Further down is the click performance that gives more in-depth information regarding which keywords/pages are top-performing, growing or most declining.

The Position performance shows the keywords in ranking 8 - 10 because they offer a lot of potential when used in content.

The Most Improved Rankings is one of the go-to reports as it gives all the keywords with the greatest rise in ranking. This could be new keywords, but also updated content or content that suddenly got a spike in traffic.

The Key Position Breakdown presents a list of keywords/pages for a specific bucket, making it easy to keep track of rising or declining keywords per position group.

Finally, the Click Through Rate performance gives a scatter graph on the growth opportunities of keywords/pages. This helps to evaluate a content strategy and create actionable steps to update or remove specific content.

b. Organic traffic

c. Position breakdown

d. Improvement opportunities

5. Social Channel Analytics

a. Performance overview

Inside the overview section, you can find overall stats about all of your channels combined:

Step 1. Totals:

View how your total audience, engagements, and impressions have evolved over time:

Step 2. Breakdown:

Keep scrolling down to see changes to audience, engagements, and impressions per channel type. Click on the dropdown to change:

Step 3. Recent Social Posts:

Your most recent social posts and their individual stats can be seen here. Click on each individual social post report to find a detailed view per post:

b. Channel Pages

Step 1. Statistics:

Different stats are available for each channel type, as shown in the table below:

If you have multiple channels for the same type, you can switch between them with the dropdown at the top left.

Step 2. Performance:

Here you can view the stats for the chosen period and how they compare to the previous period:

Step 3. Breakdown:

Choose a stat type from the dropdown to understand how it has evolved over time.

πŸ’‘ Tip: Hover over the graph to get the exact data for that moment.

You can also select two stat types to compare them against each other. Or select only one stat type and enable the 'Previous period' toggle, to compare a specific stat with the previous period:

Step 4. Recent Posts:

Posts for that channel can be viewed here with their stats. Scroll to the right to see older posts:

πŸ”” Notes: The metrics on the Insights page get synced once every night, so we recommend waiting until the next day to check the metrics on the Insights page

πŸ“š Next steps

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