With the Insights feature, track changes in engagement, audience, and more. Stats are updated daily.
In this article:
Start gaining more Insight in your data
1. Accessing Insights
Click on the Insights page from your dashboard to get started 👉 Quick link.
2. Navigation & Usage
The Insights page is split into multiple sections which can be accessed from the sidebar on the left. The first section provides insights regarding the 'SEO Insights', which covers the keywords and pages. The second section 'Social Media Insights' lets you analyze the social media posts.
3. SEO Insights
a. Performance overview
More details for SEO Insights can be found in the dedicated article 👉 SEO Insights
The organic performance gives an overview of your website traffic for a specific amount of time (7 days, 30 days, 90 days or 180 days). The rapport has 4 metrics:
Impressions: The number of times your pages appeared in search results.
Clicks: The number of clicks to your site from search results.
Position: The position of your site in search results, where 1 is the topmost position, 2 is the next and so on.
CTR: The percentage of impressions that resulted in a click.
The report can also be toggled between keywords and pages.
For a better deep-dive, we have the following dashboards:
Organic traffic
Position breakdown
Improvement opportunities
4. Social Channel Analytics
More details for Social media Insights can be found in the dedicated article 👉 Social media Insights
a. Change Time Period
Click on the dates at the top right to adapt your overview and channel tabs to a different period. Click on 'Apply' once ready.
b. Performance overview
Inside the overview section, you can find overall stats about all of your channels combined.
Totals: View how your total audience, engagements, and impressions have evolved over time.
Breakdown: Keep scrolling down to see changes to audience, engagements, and impressions per channel type. Click on the dropdown to change.
Recent Social Posts: Your most recent social posts and their individual stats can be seen here. Click on each social post report to find a detailed view per post.
c. Channel Pages
Channel: Switch between multiple channels (if connected) with the dropdown at the top left. Adjust the timeframe and print the report.
Performance: Here you can view the stats for the chosen period and how they compare to the previous period.
Breakdown: Choose a stat type from the dropdown to understand how it has evolved.
(You can also select two stat types to compare them against each other. Or select only one stat type and enable the 'Previous period' toggle, to compare a specific stat with the previous period.)Recent Posts: Posts for that channel can be viewed here with their stats. Scroll to the right to see older posts.
💡 Tip: Hover over the graph to get the exact data for that moment.
🔔 Notes: The metrics on the Insights page get synced once every night, so we recommend waiting until the next day to check the metrics on the Insights page