It is best practice to use the content calendar to plan and create content. There are two ways of doing this.
Plan your content in the general calendar
Plan your content directly in the calendar specific to your campaign
Plan your content in the general calendar
Step 1. Click on the calendar tab
Step 2. Use the filter: Campaign and select the title of your campaign
Step 3. Click on a date to start planning and creating events, stories or social posts, directly in your campaign
💡Pro tip: Color-code your campaigns to help organize your content and help you identify what content belongs to what campaign in your content calendar (learn more).
Plan your content directly in the calendar specific to your campaign
Step 1. Go to your Campaigns page and then click on Content
Step 2. In your campaign, click on Calendar
Step 3. Click on a date to start planning and creating events, stories or social posts, directly in your campaign.
Tip: Events can also be used as reminders. For example, let's say it's your company's 3 year anniversary. You can create an event to remind yourself that you want to create content for that day.
📚 Next steps?