Everyone receives a free channel from us, called William. It is automatically activated once you are registered. You can brand it with your own logo, upload a hero image, add call to actions, add a Mailchimp newsletter form, add categories, and more. Requiring no technical setup, there has never been a better time to start your very own blog.

I addition to all that, you can connect your William blog to google analytics, google tag manager and google search console .

If you are still using google analytics 3 ( AKA universal analytics ), you will be able to add it to your William blog directly in the channel configuration form

But google has announced that GA3 will stop processing data on 1 July 2023.

Which means it's time for you to migrate your analytics to GA4 .

In this article, we will go through the needed steps to add google analytics 4 (GA4) to your William blog using google tag manager.

Step-1: If you still do not have a google analytics account, please create a new one

Step-2: Fill in the information required by google, then click Next

Step-3: Fill in the extra information as required by google

Step-4: Start configuring your new GA4 property by adding a new data stream:

We want to track web pages on the William blog, so we select web as in the screenshot below

Step-5: Copy your William blog URL from the channel settings in your story chief account, then past it in the website URL field as in the screenshot below, then click on Create stream

Step-6: Your stream is ready, copy the Measurement Id as we will need to use it in the next steps

Step-7: Go to google tag manager

Click Create Account

Step-8: Fill in your information and select web in the target platform section

Step-9: Click on the Tags tab in the left menu, then click New on the right side of the page as in the screenshot

Step-10: Add the google analytics: GA4 configuration tag

Step-11: Fill in the Measurement Id you copied from GA4 in step-6

Step-12: Click on the triggering section to add a trigger

Step-13: Select the All Pages trigger

Step-14: Click on save

Step-15: Copy your google tag manger container id then click publish

Step-16: Go back to your story chief account => edit your William blog channel =>

Navigate to the analytics section => then past the container id in the tag manager field, then click save.

🎊 Congratulations, you have now added your GA4 to your William blog.

You can verify that by visiting a page on our blog, then navigate to google analytics to see the real time report showing that there is a user viewing the page

You can do a lot more with google tag manger, please take a look at the Google Tag Manager Fundamentals to learn more about it.

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