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Create an editorial brief

Define the purpose and audience of an article

Carmen Villanueva avatar
Written by Carmen Villanueva
Updated over a week ago

When you have multiple people collaborating on content, it's essential to provide an editorial brief in order to get everyone on the same page about the goal of the article.

With StoryChief, you can write editorial briefs and assign writers directly through the platform, allowing for efficient collaboration.

Watch our Academy video πŸ“Ή on creating articles and using Editorial Briefs for a step-by-step guide.

There are two ways of creating Editorial Briefs:

  1. Directly in the calendar: Plan your content and assign it to someone in your team with clear instructions.

  2. Create an editorial brief in the article editor.

πŸ’‘ Tip: You can even use our AI Power Mode to generate the brief for you and help you define the blog post audience, objectives, tone/voice, and key message. Here's an example of an AI-generated editorial brief.πŸ‘‡


1. Through the Calendar

Step 1: Go to the Calendar

Step 2. In the calendar choose a deadline for your article. Then, click on 'Article'.

Step 3. Give your article a title, a due date, contributors, and a campaign, and add an SEO keyword. Then, click on add an Editorial brief, to give clear instructions to your writer.

Step 4. Fill in the editorial brief with clear instructions. You can remove the text and use your own structure, and you can give your article a word count. Add necessary files: add a video, embedded rich media, excel documents, a PDF, photos, etc.

Step 5. Click on the article to be redirected to the article editor. Or after being invited, an email will be sent, with a link that also redirects to the editor.

Step 6. Then, once in the editor, the editorial brief will already be open with clear instructions for the writer.


2. Creating the brief in the article editor

Step 1. Start by crafting a new article and clicking on the 3 dot menu. Then choose "Editorial Brief".

Step 2. Now you can start adding information. Outline the WHAT, WHO, WHY, and HOW of your article, or just remove the text and use your own structure. You can also change the default template if necessary.

Add necessary files, like photos, Excel documents, PDFs, etc. Give an estimated word count, and a deadline, and then click on "Save and Assign to a colleague".

Step 3. Your co-worker will now receive a notification in their mailbox. The editorial brief will be displayed when the article is opened.

If you want some valuable tips on how to write Editorial Briefs, just click here.


πŸ“š Next steps

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