By using the editorial brief, you can inform other users on the goal of a story.
Watch our Academy video 📹 on: Using the Content Calendar and Editorial briefs for a step-by-step guide.
There are two ways of creating Editorial Briefs. First, if you want to plan your content and assign it to someone in your team with clear instructions you can create it through the calendar. The second way is directly creating the brief in the story editor.
Through the Calendar
Step 1: Go to the Calendar
Step 2: In the calendar choose a deadline for your story. Then, click on Plan a Story.
Step 3: Give your Story a title, a due date, contributors, a campaign and add a SEO keyword. Then, click on add an Editorial brief, to give clear instructions to your writer.
Step 4: Fill in the Editorial brief with clear instructions. You can remove the text and use your own structure and give your Story a word count. Add necessary files: add a video, embedded rich media, excel documents, a PDF, photos etc.
Step 5: Then click on Edit story and you'll be taken to the story editor. Or, the person you've invited to create your Story will get an email with a link that will bring them immediately to the Story editor.
Step 6: Then, once in the Story editor, the editorial brief will already be open with clear instructions for the writer.
Creating the brief in the story editor
Step 1. Start by crafting a new story and clicking on the 3 dot menu. Then choose Editorial Brief.
Step 2. Now you can start adding information. Outline the WHAT, WHO, WHY and HOW of your story, or just remove the text and use your own structure. You can also change the default template if necessary.
Add necessary files, like photos, excel documents, a PDF, etc. Give an estimated word count, a deadline, and then click on Save and Assign to colleague.
Step 3. Your co-worker will now receive a notification in their mailbox. The editorial brief will be displayed when the story is opened.
If you want some useful tips useful tips on how to write an Editorial Briefs, just click here.