Using our story and social post reports, you can understand just how successful your content is and the engagement of your audience.


These are the metrics we track for published stories:

Reads: The number of times your story has been read on your blog or any other platform where the entire story is present.

Views: This stat shows you how often your story has been seen on a social media platform, newsletter, or any other platform where only the basic details are displayed.

Average Read Time: How long it takes on average for someone to read your story. This is calculated from the total time the page is open.

Leads: If you have a lead capture form embedded inside the story, this stat will show how many times someone has left their details.

It is therefore possible to have more views and reads. In addition, one read does not necessarily mean you would also gain a view.

We use the term Impressions to show the total views and reads for a story.

Social posts

Some different metrics are tracked for social posts:

Views: How many people have seen your post (this is also displayed inside the story report

Clicks: If a link has been shared, the amount of times it has been clicked on.

Shares: The amount of times the post has been shared by others from your original post.

Note: Some channels won't allow us to retrieve metrics back into StoryChief.

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