Using our article and social post reports, you can understand just how successful your content is and the engagement of your audience. This is the case for:
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1. Articles
These are the metrics we track for published articles:
Total Views: This stat shows you how often your article has been seen on a social media platform, newsletter, or any other platform where only the basic details are displayed.
Total Reads: The number of times your article has been read on your blog or any other platform where the entire article is present.
Average Read Time: How long it takes on average for someone to read your article. This is calculated from the total time the page is open.
It is therefore possible to have more views and reads. In addition, one read does not necessarily mean you would also gain a view.
We use the term Impressions to show the total views and reads for an article.
2. Social posts
Some different metrics are tracked for social posts (learn more):
Engagement Rate: Tracks how actively involved with your content your audience is. This informs us about the percentage of users who engaged with a post. The calculation for engagement rate is the total number of engagements divided by total impressions, multiplied by 100.
Engagements: The number of times people have engaged with your posts through likes, comments and shares and more.
Impressions: Impressions are the number of times your content is displayed, no matter if it was clicked or not. This is calculated by how often your content appears on a screen.
❌ Limitation: Some channels won't allow us to retrieve metrics back into StoryChief.
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Check out the next steps below for more in-depth guides or follow-up actions.