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Publish to Instagram & Facebook

Written by Brik De Maeyer

Let's create an Instagram post via StoryChief.


Start publishing to Instagram

Step 1. In your dashboard, click on the green + sign and then click on Create Social post.

Step 2. Start by activating your Instagram account from the sidebar.

Step 3. Create your social post. Visit this help article to learn about the available options and features. You can choose to create a social post from your blog article, image, carousel, or video.

🔔 Note: Instagram does not allow link posts through the API. StoryChief will fall back to posting a thumbnail of the link.

🔔 Note: Instagram requires images to have an aspect ratio between 4:5 and 1:91:1. If your posting photos out of that aspect ratio an error message will appear asking you to fix the issue (learn more).

Smart Crop is a feature that will select the best crop size and aspect ratio for each social media destination. StoryChief will also try to detect the most important part of the image to focus on.

Before publishing, you can also tag an account in a photo or invite a collaborator.

Step 4. Once you have finished creating your social post, you can click on Publish or Schedule to publish the post on a different date and time.

Tag an account in a photo

Under Tailor by channel, open Account tags on your Instagram post. Choose a photo and click where you want the tag to appear. Enter the public account’s username or paste its Instagram profile link, then click Add. Drag the tag to reposition it if needed, then click Save.

Invite a collaborator

Under Tailor by channel, open Collaborators on your Instagram post, reel, or carousel. Add up to three public accounts by username or Instagram profile link, then save. Instagram sends the invitations when your post goes live. Once a collaborator accepts, the same post appears on both profiles, with shared likes and comments.

To check an invitation, open the published post in StoryChief and look beside the collaborator’s username.


Instagram Reels

Step 1. Create a social media post (see above) and select a video attachment from one of the available options (computer, media library, DAM integrations).

🔔 Note: Videos must be smaller than 250 MB and use the MP4 format.

The dimensions for Instagram reels are 1080 by 1920 pixels:

  • Aspect ratio: between 1.91:1 and 9:16.

  • Minimum frame rate: 30 FPS

  • Minimum resolution: 720 pixels

  • Duration: between 3 seconds and 15 minutes

Step 2. Tailor your Instagram or Facebook destination and select 'Reel' to publish a Reel on Instagram. The 'Share to feed' is automatically enabled. After tailoring, verify the summary.

Click 'Publish' or 'Schedule' to send the Reel out. Uploading a video can take some time, it may be a few minutes until the post is published to your channels.


Instagram Stories

Step 1. Create a social media post (see above) and select a video attachment from one of the available options (computer, media library, DAM integrations).

🔔 Note: The dimensions for Instagram stories are 1080 by 1920 pixels. Videos must be smaller than 4GB and use the MP4 format. Images must be smaller than 30 MB.

  • Aspect ratio: between 1.91:1 and 9:16.

  • Minimum frame rate: 30 FPS

  • Minimum resolution: 1080 x 1080 pixels

  • Duration: between 3 seconds and 60 seconds

Step 2. Tailor your Instagram story and select 'Story' to publish on Instagram. After tailoring, verify the summary.

Click 'Publish' or 'Schedule' to send the story out. Uploading a video can take some time, it may be a few minutes until the post is published to your channels.

🎉 That's it! Your Instagram post is on its way. Check out or other articles to discover more!


📚 Next steps

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