New and improved features overview:
Custom names and icons for your content types
Content types no longer have to stick to StoryChief's default labels. Rename any content type (turn "Newsletters" into "Press Releases," "Magazines," or whatever fits your team's workflow) and give it its own icon.
This is especially useful if you share a calendar with colleagues or clients who use their own terms for content categories, so everyone recognizes what's what at a glance.
Update this from your content type settings. Learn more: Choose your content types
Update social posts straight from your AI assistant
Any AI assistant connected to StoryChief through MCP (Claude, ChatGPT, or similar) can now fetch, search and update an existing social post, not just create a new one.
Ask your assistant to tweak a post's copy or update a scheduled post directly, without opening StoryChief. Every change lands in StoryChief exactly as instructed, and stays fully editable there afterward.
Manage all your agency's workspaces in one place
If you run an agency, you can now see and manage every client workspace from a single overview: add new workspaces, adjust your workspace limit, and manage users, all without switching accounts.
One dashboard, no more logging in and out to check on different clients.
See who created each calendar event
Every event on your content calendar now shows who created it, so you know exactly who to ask when something needs context, no more digging through Slack or guessing.
Better skill import experience
Importing a skill into StoryChief is smoother now: clearer steps and better feedback when something needs your attention, so there's less guesswork along the way.
A more consistent writing style for William
William now sticks closer to your brand voice across sessions, so you get fewer surprises and less rewriting, whether you're starting a fresh chat or picking up where you left off.
GIF support for LinkedIn
You can now attach GIFs directly to your LinkedIn posts from StoryChief, no need to upload them to LinkedIn separately afterward.
See social posts before they go live
New visual previews show exactly how a post will look on Instagram, Facebook, LinkedIn, TikTok, Pinterest, Threads, Bluesky, X, and YouTube Shorts, before you hit publish.
Previews cover feed, story, reel, carousel, video, link, and LinkedIn PDF layouts, so you catch formatting issues while there's still time to fix them.
On-brand AI image generation
Build visual style guides in Company Knowledge using your brand colors, written guidelines, reference images, and logos.
Select a style when generating an image to keep new visuals aligned with your brand. You choose the style each time, and every image stays fully editable afterward.
A new 4:5 crop option for LinkedIn images
LinkedIn image cropping now includes a 4:5 ratio alongside the existing options, giving you another portrait format to work with.
That's a wrap for July. Go try it out. 👀