Webinars are a high-effort, high-impact format — they bring your audience live into a conversation with your brand. Getting the content right before the event matters: your script, landing page copy, follow-up email, and promotional materials all need to be aligned and approved. StoryChief gives your team one place to produce and review all of that, so nothing falls through the cracks on event day.
Example: Your team is hosting a live webinar on "How to Build a Content Strategy in 30 Days." A content manager drafts the session outline and presenter script in StoryChief, the sales team reviews the CTA section, and the Head of Marketing approves the final version — all a week before the event.
🔔 Notes:
You need an Editorial plan and at least a Writer role to be able to create ebooks.
Confirm your plan & permissions with your workspace Owner if you're unsure.
Create your webinar content piece
Step 1. From your dashboard, click "+ Create" and select "Webinar" from the dropdown.
Step 2. Enter a title for your webinar — for example, "Webinar: How to Build a Content Strategy in 30 Days."
Step 3. Set the correct language at the top of the editor, between the title and the status indicator.
Step 4. Write your webinar content in the body area. Use this space for the presenter script, session agenda, key talking points, Q&A prep, or post-webinar follow-up copy — whatever your production checklist requires.
💡 Tip: Use H2 headings to split the content by section — "Session Intro", "Main Presentation", "Q&A", "CTA" — so each reviewer can jump to the part most relevant to them.
Enhance your webinar content with editor tools
Custom fields
Step 5. Open the Settings tab in the left sidebar and fill in any custom fields your workspace uses — such as webinar platform (Zoom, Teams, Hopin), registration link, or target audience segment.
Readability
Step 6. Use the Readability tool to review your script. Presenter copy should feel natural when spoken — shorter sentences, active voice, and no jargon. Apply suggestions where they help clarity.
Export
Step 7. Once your content is approved, click Export to download it as a PDF or Docx — ready to share with your presenter or event team.
Updates
The Updates tab allows users to follow updates on a piece of content, which will send out notifications for the piece.
Actual updates will also be shown, when someone adds content or when someone else replies, reviews etc.
Collaborate with AI chat, comments, and reviews
AI chat
Step 8. Open the AI chat panel in the right sidebar. Ask William to sharpen your session hook, tighten a transition, or improve your closing CTA. Review every suggestion before applying it — nothing changes without your action.
Comments
Step 9. Select any piece of text and click "Add comment". Type @ to mention a teammate. Use inline comments to flag content that needs expert input — for example, "@product: can you verify the stats in this slide?"
Reviews
Step 10. Click "Ask for review" in the right sidebar. Enter a teammate's name or an external stakeholder's email, and add a message describing what they need to approve — for example, "Please sign off on the CTA and pricing references."
Step 11. Track review status in the Reviews tab — each review shows as Pending, Approved, or Declined.
Set the webinar status
Step 12. Once your webinar content is approved, update the status using the status selector at the top of the editor:
Draft — work in progress. Set a due date aligned with your content freeze deadline before the event.
Scheduled — content is finalised and the event is confirmed. Update the date to your webinar date.
Published — webinar has taken place. Set automatically when the scheduled date is reached, or mark it manually once the recording is live.
🎉 You're done, grab a coffee, you deserve it!
Check out the next steps below for more in-depth guides or follow-up actions.
📚 Next steps
How to create a Webpage
How to create a Video